Following the popularity of trendy games such as blind boxes and figures, building blocks, as another emerging track, have attracted the attention of capital. According to Leibao statistics, there are currently domestic building block brands such as Senbao Building Blocks, Coincidental Building Blocks, Brook, Pinqi, etc., which have received investment.


With the blessing of capital, toy companies have increased their horsepower to seize the market, or jointly named Guochao IP/developed original IP, or found a new splicing method "mortise and tenon", and began to confront Lego head-on.

 

Can domestic building blocks support the next outlet? How is it different from Chaowan? Industry insiders said that compared with fashion products, building block products are more difficult, have a longer design cycle, and more obvious challenges. In terms of product design, it is not only necessary to consider the stories, compatibility, and authenticity of consumers building building blocks, but also to test process molds, designs, materials, supply chains, etc. There is still a long way to go in the future.