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Nowadays, the development trend of the world's toys is humanization and technology, and the toys integrate light, machinery, electricity, etc. Electronic and information technology transformation and upgrading of traditional toy industry is the mainstream of development.


From the perspective of consumer groups, toy consumer groups are diversified. In Germany, especially in recent years, adults and the elderly have become an important part of toy consumption. Some toy designs are targeted at adults, such as cardboard games and puzzle boards. Adult toys will become a new growth point for the Japanese and German toy markets.


According to the statistics of the Japan Toy Association, Japan's current adult toys account for more than 65% of the market share, and at least 80% of Japanese adults over the age of 18 own adult toys.

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Therefore, for countries with a higher degree of aging, adult toys will also become a focus of competition in the toy industry in the future.