1. Only with users can there be development
In the current business, whoever owns the users has the right to speak, whoever manages the users, the users choose, and whoever respects the users will have more loyal users. In view of this, the target user group for mothers and babies is highly consistent with the target user group for toys, and the overlap rate can reach more than 60%. Among them, from 0 to 3 years old, mother and child channels are the first choice for buying toys, and 3 to 6 years old account for about 50%, and mother and child channels are also working hard to increase the consumption age group to 9 years old or even higher.

2. Have a platform to dance
Maternity and baby stores with a large membership base are often large in size and have enough space to play; at the same time, the hardware and software environment in the store is much better than outdoors exposed to the wind and sun; what's more, the number and number of service personnel in the store are enough to support a Category promotion; instead of relying only on manufacturers like other channels.

3. Only with marketing can there be communication
Good wine is also afraid of deep alleys. The current mother and baby channel has surpassed the KA channel in the past in terms of marketing activities. It has brought a different experience to users in terms of content and activity form; therefore, it is not the same as having marketing awareness. The channel cooperation can produce miraculous sparks; and Chacha Toys can add icing on the cake to the channel in the event, so that the quality of the event can be improved, and users can have an in-depth experience.