Educational toys refer to products that can develop intelligence and increase wisdom during children's play. According to different forms, educational toys can be divided into rings, buckles, ropes, jigsaw puzzles, building blocks, and comprehensive ones. In the subdivision field, in addition to popular puzzles and building blocks, it also includes STEAM educational kits, children's programming, building blocks, Rubik's Cube, flying chess, etc., including intelligent teaching toys. In recent years, as the post-90s and post-00s have gradually become new-generation parents, children's enlightenment education has received increasing attention. The new-generation parents have put forward higher requirements for toys that are fun, educational, interactive, and personalized. Educational toys With the functions of developing intelligence, training sensory functions, exercising thinking ability, stimulating imagination and creativity, etc., it has gradually become the first choice for parents to carry out preschool education for children.

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My country is the largest toy manufacturing and exporting country in the world. At present, Guangdong Province is China's largest educational toy production and export base. In 2022, the number of related enterprises will exceed 600,000. At present, foreign brands still occupy a large market share in the domestic educational toy market, among which Lego is in the leading position in the domestic market, accounting for nearly 50% of the domestic market share.