The Toy Market: Challenges Remain
Mixed views on prospects

Since the second half of last year, the growth rate of my country's toy foreign trade exports has declined, and even negative growth has occurred for many months. So, what is the trend of this year's toy foreign trade market? According to data released by the General Administration of Customs, in the first three months of this year, my country's toy exports totaled US$9.237 billion, a year-on-year increase of 3.7%. Compared with the growth rate of 19.4% in the same period last year, it has dropped a lot.

 

The global economic situation is grim, but most game companies are quite confident about this year's foreign trade market, and said that although the difficulties exist objectively, they can always find ways to overcome them little by little. Moreover, some companies have received a relatively large number of toy orders from Ukrainian customers, which shows that the situation is developing for the better.

 

Of course, some game companies are not very optimistic about this year’s foreign trade market. They think that the impact of inflation and aggressive monetary policies in many overseas countries is unlikely to disappear within a few months. It is more likely to affect more countries. economic operation. Therefore, it is recommended that the industry be more cautious about this year's foreign trade business to prevent greater losses caused by excessive aggressiveness.