The toy market has now become one of the largest categories in the global market. According to the forecast of the international research institution Research and Markets, the global toy market is expected to grow at a compound annual growth rate of over 4% between 2019 and 2025 During this period, the size of the global toy market is expected to increase by over US$30 billion.

 

As the world's largest toy exporter, China's top exporter of toys (excluding games) is the United States, with an export value of 13.48 billion US dollars, an increase of 57.3% over the previous year; followed by the United Kingdom, with an export value of 2.08 billion US dollars. In terms of sales channels, toy specialty stores have the highest sales share; while online sales channels have the highest growth rate, with a compound annual growth rate of 4.5% expected between 2020 and 2027.

 

At present, Europe and the United States are the largest toy consumer markets in the world. Among them, the US toy market ranks first, accounting for 28.15% of global toy retail sales; while the UK, as the largest toy consumer in Europe, accounts for 4.82% of global toy retail sales. According to NPD data, the Spanish toy market will increase by an average of 6.5% between January and August 2022, and its market turnover will reach 352 million euros, which is also a market worthy of attention by merchants.