From January to April this year, the city's toy export volume reached 450 million yuan, a year-on-year increase of 1.7 times, and both the export value and growth rate ranked second in Fujian Province's toy export. The types of exported toys include not only traditional toys such as building blocks and slingshots, but also new toys such as electric vehicles and children's microscopes.

 

"In the past, the toys we exported were mainly brand-name OEM processing, and the income was low." Wu Shuhong, general manager of Zhangzhou Haiming Logistics Co., Ltd., who has been engaged in toy import and export business for a long time, introduced, "Now, everyone pays more attention to the research and development and production of original toys. The target market It also gradually extends from Europe and the United States to the Middle East, Southeast Asia and other places."

 

Driven by the demand for scientific parenting, the export growth of intelligent interactive toys is particularly eye-catching. Electric toys involve components such as batteries and organs, and have higher requirements for product safety performance. In order to ensure the safe export of toys, Zhangzhou Customs pays attention to the latest domestic and foreign policies and regulations and risk warning notifications in a timely manner, and informs enterprises of relevant precautions and possible prohibited issues in advance, helping enterprises to improve product quality and keep abreast of market demand.